Overview
Monetization help for seller sponsorship plans, placements, approved surfaces, offer-versus-brand sponsorship, and operational checks before going live.
What you will achieve
- Understand the difference between sponsoring an offer and sponsoring a brand.
- Know which plan, surface, and ownership rules must be satisfied before a placement is valid.
- Avoid buying a sponsorship package that the seller team cannot operationally use well.
Step-by-step
- Open seller monetization subscriptions and purchase the package that matches your commercial goal.
- Create placements only for eligible surfaces and only for assets the seller legitimately owns or controls.
- Review date windows, caps, and the target product or brand context before activation.
- Monitor results and keep the sponsored asset deliverable, competitively priced, and in stock.
- Which package or plan is active.
- Which surfaces the plan allows.
- Whether the sponsored item is an exact seller offer or a brand-led placement.
- The active dates and caps for the placement.
If you want to push one exact listing with a strong price and stock position, sponsor the offer. If you want broader brand exposure across a brand-led context, use a brand sponsorship that still resolves into product discovery.
Seller checklist
- Subscription is active.
- Surface is allowed by the plan.
- Seller or brand ownership is valid.
- The sponsored asset is price-competitive and fulfillable.
Frequently Asked Questions
What is the difference between sponsored offer and sponsored brand?
A sponsored offer pushes one exact seller offer, while a sponsored brand placement represents a brand-led promotion that still resolves into product discovery.
Can I sponsor an expired or inactive listing?
Operationally no. Sponsored visibility only works when the underlying commercial asset is still valid and fulfillable.
Should sponsorship replace normal listing quality?
No. Sponsorship amplifies a strong listing. It does not fix weak price, weak stock, or weak fulfillment.
